SEO: More than just key words
How SEO used to work In the past, so-called SEO experts would cram websites full of keywords and commonly searched terms. Some of these terms did not even relate to the topic. Often, blog posts or web pages were hard to read because keywords were thrown in, in such a high density that the written content didn’t make logical sense. Fortunately, Google realized this and made adjustments to their search engine algorithms. The changes were great for users because it made it so they could find relevant answers to their questions more easily. However, making SEO more than just key words, made SEO a little more difficult for businesses to manage. The New SEO Algorithm – More than key words Nowadays, search engine algorithms take into account a lot more than just keywords. Search Engines assess many different factors. We’re going to talk about 4 main factors of your website’s content that search engines take into account: User Experience, Site Speed and Performance, Content Relevance, and Keywords. 1. Site Speed and Performance One of the first things Search Engines take into account when scoring websites, is speed and performance. If people visit a website and it takes forever to load, they’re going to click right back to the search results. Google and other search engines succeed by providing users with the best results first. Slow-loading websites do not offer the quick answers searchers are looking for. Therefore, a website that loads slowly will rank lower in search results. Want to